“From a very young age it was evident that he has a natural aptitude towards anything you throw at him both technical or creative.”
Alex began his career in 2003 at the TIGI Bed Head Studio, London as an assistant to the legendary Hairdresser, Photographer and Creative Director, Anthony Mascolo.
Working behind the camera (and sometimes even in front of it as a model), Alex’s passion for photography was sparked. Combining a natural talent for image making with exceptional organisational skills, Alex is not just a visionary photographer but also an accomplished shoot coordinator and producer.
Today, Alex has worked alongside some of the world’s leading names and brands, as well as shooting runways and backstage at London, Paris, Milan And New York Fashion Weeks.
This includes but is’nt Exclusive to the Following : Alberta Ferretti, Alice&Olivia, Alon Livne, Alternative Hair Show, Altuzurra, Angel Chen, Ann Yee, Antipodium, Antonio Marras, Au Jour Le Jour, Basso & Brooke, BodyAmr, Chris Benz, Christopher Kane, Christopher Raeburn, Costume National, Damir Doma, David Koma, Dominic Jones, Duro Olowu, Edeline Lee, Erin Feaherston, Faster By Mark Fast, Felder Felder, Frankie Morello, Gianfranco Ferre, Halston, Haus Alkire, Helmut Lang, Henry Holland, Iceberg, Iris Van Herpen, J Mendel, Jean-Paul Lespagnard, John Richmond, Jonathan Saunders, Jonathan Simkhai, JOSEPH, Julian J Smith, Katie Gallagher, Kenzo, Kristian Aadnevik, KTZ, Lakes & Stars, Laura Siegel, LCF Graduate Show, LCF Undergraduate BA Show, Leonard, Libertine, Louise Gray, MAN, Manish Arora, Mara Hoffman, Mara Hoffman Swim, Marco De Vincenzo, Maria Ke Fisherman, Marios Schwab, Mark Fast, Markus Lupfer, Mary Katrantzou, Masha Ma, Masionette 1977, Milly, Minimale Animale Swim, Naco Paris, Nicholas K, Nonoo, Osman, Pam Hogg, Parkchoonmoo, Paul Smith, Philosophy, PPQ, Prabal, Pringle, Richard Chai, Ricostru, Roberta Einer, Ruffian, Sophia Webster, Suboo, Suboo Swim, The Blonds, TIGI, TOGA, Tome, TONI & GUY USA, Toronto, Unilever, Versus By Versace, Vionnet, Vivienne Tam, W118 By Walter Baker, We Are Handsome, Wild Fox Swim, Wildfox, Zana Beyne
“I’ve been lucky enough to work with Alex now on 3 separate occasions. The word WITH is key there.
Having shot with a handful of photographers I never get the same output as I get with Alex. We work together. He manages to always be 10 steps ahead of me in my thoughts and in my vision.
The synergy is incredible. He makes my ideas seem viable and in tern they come to life as soon as he starts shooting. Personally for me I am very happy to say and extremely confident in saying that so long as I have a choice in the matter i.e it is my own shoot and not orgaised for me I will never shoot with another photographer. For the rest of my career I want to create nothing but amazing images that make people think how has this been done, I want to create imagery that will turn heads and win awards.
I want to create art that can grab front covers with ease and in my opinion I am more than confident Alex is the man for the job.”
“Alex is a very unique young man!
Ive worked and travelled the world him many times over. His competence behind the camera is incredible but its a small part of the multitude of skills he possess.
His attention to detail and gift for understanding the Art & Commerce is unquestionable.
From a very young age it was evident that he has a natural aptitude towards anything you throw at him both technical or creative.
A rare talent in every sense and an honour to call him a friend!”
“I have had the pleasure of collaborating with ABH on some very important projects, both professional and personal.
Alex Is a rare bird in that he is a true collaborator and makes every project that he embarks on a true delight in both the workings and the end result, working to make any vision a true work of art.
Alex is a kind and gentle soul to have a around, important for me, and a true master of his work.
His ability to visualise and enhance a brief is something that I have rarely seen.
Alex is a pleasure to work and collaborate with, he never disappoints.
I have utter respect for this visionary.”
“It’s very hard to find words that commend Alex’s skills and creative mind enough.
As a photographer he can easily get into the mind of myself as the hairdresser and bring my vision to life and have us both singing from the same hymn sheet. Fantastic with lighting, composition and demeanour on set with the team, I always know I’m going to get the results we want when working with him”
“Alex brings a very unique dynamic Energy to set.
Takes time to fully understand creative briefs and then develop ideas in harmony with his style and aesthetic, the result allows you to create beautiful work and execute concepts to the highest level and standards within the industry.
Alex is warm, creative, encouraging and passionate, a pleasure to create with.
And never too scared to push the boundaries.”
“After idolising Alex’s work, he is Without doubt one of the most talented individuals I would ever want to partner with on a photoshoot!
Not only to capture the images it self, but to help direct and pull the team together to help create the right atmosphere that’s very much needed in what’s sometimes can be very stressful.
Alex’s work and presence speaks for it self!”
“It was a absolute pleasure working with Alex!
He was easy to communicate with when planning the shoot and he worked tirelessly on day to make sure we got the perfect shot.
Professional and down to earth, look forward to shooting with him again!”
“Working with Alex is a fantastic experience. From the initial concept meeting to choosing the final stills.
Alex not only understands the vision/concept behind the shoot, but takes it to the next level.
He pushes my creativity as an artist and creates beautiful images. ”
“Alex was so great to work with, not just on the day, but on the lead up to the shoot.
He was very pro active and passionate about getting the right set built & team to pull off the shoot.
On the day he was great at letting me jump in to touch up when I needed to but also knew exactly what angles were needed to shoot, capturing the best of the hair.
As you can see these images speak for themselves”
“Alex is a consummate professional and a brilliant visual story teller.
I was totally blown away by his capabilities when collaborating on my first British Hairdressing Awards collection.
Alex was vital to the development of the photoshoot from concept, art direction, model casting to retouching.
He has the potential to enhance any brief given to him to levels you didn’t think possible. This particular collection is timeless and to this day is still my all time favourite.
He has a passion that is infectious to all that work around him and as a result makes the process, especially a stressful shoot day effortless.
Alex is a Swiss-Army knife of a photographer, he truly has it all and I look forward to our next project together”
“Quite frankly Alex Barron-Hough’s work speaks for its self but in testimonial I would like to add what a pleasure it is to shoot with him and when planning any new projects I always have a moment where I think “What would Alex say?”
“I chose Alex to work with on my BHA photo shoot because I had worked with him on other shoots and really admire his work.
Working with Alex on my shoot was such a good day, a day I will never forget!
Alex has such a creative eye and his opinion is great to have with you on your shoot.
I felt confident knowing my images were in his hands.
A very talented guy!”
“I have worked with Alex on several shoots for campaigns and competitions and every time he captures the most beautiful images. It’s always such a pleasure to work with someone so innovative and professional.”
“I’ve worked with Alex on shoots for over ten years now and on every occasion he’s produced fantastic results.
Whenever I go into the studio I look forward to the day ahead and feel confident that we will end up with some great images.
Alex’s pre planning and research of what I’m looking to achieve is second to none and I have no doubt contributes greatly in us getting the best possible results.
Whether it’s my own shoot, a team shoot or putting together a collection for the BHA’s for one of our stylists, Alex will always make us feel at ease. We all respect his judgement as his input and advise at times can be invaluable in making that image just that bit more special.
From a creative point of view I love Alex’s lighting which is always just right, whatever the feel or mood of a particular shoot. Great lighting is essential when photographing hair and that comes with skill and experience, which Alex has an abundance of”
“Alex for me is class act and second to none.
For years I have watched him grow to the person he is today, TIGI was always a massive inspiration for me after the original days of TONI&GUY where I first learned to cut and finish hair. Alex and I are definitely have the same vision and respect for the master Anthony Mascolo.
I have always got on well with Alex, I love his character, energy and his work ethic.
Alex is the master of adaption and can over come anything, Alex brings this trait to all parts of his life and is super super organised and massively reliable.
i have worked with Alex on many of occasions and still to this day I continue to respect the talent and am thankful for our friendship.
Big respect Alex and thanks for your help over the years you deserve all the accolades you receive. ”
“Alex is a rare bird in that he is a true collaborator and makes every project that he embarks on a true delight in both the workings and the end result, working to make any vision a true work of art.”